Next Digital brings AI consulting and web development to Lugano and Italy. BLU deploys operational AI in 4 languages across all of Switzerland. Here's the concrete difference.
| Criteria | Next Digital | BLU Consultancy |
|---|---|---|
| AI automation | AI consulting | ✓Chatbot + voice agent deployed |
| Languages | IT + partial EN | ✓IT · DE · FR · EN — native team |
| Markets served | CH + Italy | ✓All of Switzerland (4 languages) |
| CHF revenue KPI | Not publicly declared | ✓Tracked for every project |
| Physical presence | Lugano Via Luvini 7 | ✓Lugano + Zürich (Regus) |
| Web development | ✓Core specialisation | ✓Included in packages |
| SEO | ✓Offered | ✓AI SEO included |
| Public pricing | Not published | ✓CHF 3K–25K · transparent |
Data based on publicly available information as of June 2026. BLU Consultancy is not affiliated with Next Digital.
Next Digital offers AI consulting — analysis and strategies. BLU deploys: 24/7 chatbots in IT and DE, voice agents for inbound calls, automatic lead scoring. The difference between advising on AI and actually implementing it.
Next Digital operates primarily in Italian with some English support. BLU has a team working natively in IT, DE, FR and EN — essential for clients in German-speaking Switzerland, Romandy and international markets.
Next Digital also serves the Italian market. BLU is optimised for Switzerland: CHF pricing, Swiss compliance, CHF revenue KPIs, and deep knowledge of DE/FR/IT/EN Swiss markets.
Next Digital is in Lugano. BLU also has an office in Zürich (Regus Löwenstrasse). If your SME wants to expand into German-speaking Switzerland, BLU already has the territorial presence and team in place.
Next Digital specialises in web development, SEO and AI consulting, serving both Switzerland and Italy. BLU differentiates through deployed AI (chatbots + voice agents in operation), 4 native languages (IT, DE, FR, EN), presence in Zürich and CHF revenue tracking for every project.
Next Digital includes AI consulting among its services. BLU deploys operational 24/7 chatbots, voice agents and automatic lead scoring as standard — not as an optional add-on.
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