Ex Machina is a software house with 20+ years of enterprise development experience. BLU Consultancy is a growth partner for SMEs. Same city, completely different goals — here's how to decide.
| Criterion | Ex Machina | BLU Consultancy |
|---|---|---|
| Primary focus | Enterprise software development | ✓Growth marketing + AI for SMEs |
| Marketing AI | ✗Not offered | ✓24/7 chatbot + voice agent + lead scoring |
| SEO / Lead generation | ✗Not offered | ✓Core service |
| Public pricing | ✗Project quote only | ✓CHF 3K–25K · transparent |
| Time to first results | Months (bespoke development) | ✓Weeks (ready-to-deploy systems) |
| Client target | Enterprise, public bodies, large orgs | ✓Swiss SMEs (CHF 1M–50M) |
| Working languages | IT · EN | ✓IT · DE · FR · EN |
| Custom generative AI | ✓GPT/Llama/Mistral bespoke | Pre-configured marketing AI stack |
| Blockchain / IoT | ✓Core competency | ✗Out of scope |
| Revenue KPIs tracked | Software KPIs / SLA | ✓Leads + CHF revenue + ROI |
| Free consultation | Direct contact | ✓30 min · Calendly |
Data based on publicly available information as of July 2026. BLU Consultancy is not affiliated with Ex Machina SA.
Ex Machina builds custom AI systems from scratch — a process that takes months of analysis, development, and testing. BLU Consultancy deploys operational 24/7 chatbots, voice agents, and lead scoring in weeks, on proven stacks. For an SME that wants to grow now, speed matters.
Ex Machina excels at building complex software systems. But marketing AI only works when it's tied to a lead generation strategy, a conversion funnel, and revenue KPIs. BLU Consultancy integrates technology and growth strategy into one system.
Ex Machina works on project quotes — every project is different, costs depend on development complexity. BLU publishes prices: CHF 3,000 to get started, CHF 5,000–10,000 for a full growth system, CHF 10,000–25,000+ with full AI automation. No surprises.
BLU Consultancy works in IT, DE, FR and EN as standard. If your SME wants to expand into German- or French-speaking Switzerland, you already have the right partner. Ex Machina operates mainly in Italian and English — perfect for local and international tech markets, less so for multilingual commercial expansion.
Ex Machina is a Lugano software house with 20+ years of experience: it builds bespoke enterprise applications in Java/Node.js, integrates generative AI into corporate IT systems, and develops blockchain solutions for clients like Swiss Post and Generali. BLU Consultancy is a growth partner for SMEs: 24/7 chatbots, voice agents, SEO, lead generation and CHF revenue KPIs. Completely different goals.
No. Ex Machina is a software house — it develops software, it does not generate leads. Their services are application development, enterprise generative AI, blockchain, IoT, and SLA technical support. If you need more clients and more revenue for your SME, BLU Consultancy is the right choice.
Choose Ex Machina if you need to build a complex bespoke software application, integrate generative AI models into your corporate IT system, or develop blockchain solutions. Choose BLU Consultancy if you want more leads, more conversions, more revenue — with marketing AI deployed in weeks and KPIs tracked in CHF.
Potentially yes — on projects where both custom software development and integrated marketing strategy are needed. Ex Machina can build the technical system, BLU can manage the customer acquisition funnel and marketing automation. Contact us to evaluate together.
Via Calendly — link top right. 30 minutes, free, no commitment. We analyse your site, your market and your funnel with concrete priority action points.
We analyse your website, your market and your funnel. We give you a priority action plan — no commitment.