Both serve Ticino SMEs with digital marketing, websites and strategy. Here's where we're alike, where we differ — and how to choose the right one for your business.
| Criterion | DG Marketing Sagl | BLU Consultancy |
|---|---|---|
| Working languages | ✗Italian only | ✓IT · DE · FR · EN |
| Physical presence | Rivera + Chiasso (Ticino) | ✓Lugano + Zürich (Regus) |
| AI automation | ✗Not available | ✓24/7 chatbot + voice agent + lead scoring |
| Public pricing | ✗Quote on request only | ✓CHF 3K–25K · transparent |
| KPIs tracked | Classic digital results | ✓Leads + CHF revenue + ROI |
| Active clients | ✓160+ local clients | Selected Swiss SME portfolio |
| Booking management | ✓Integrated booking system | On request |
| Review management | ✓Dedicated service | On request |
| Free consultation | Direct contact | ✓30 min · Calendly |
| Multi-canton expansion | ✗Ticino focus | ✓TI · ZH · GR and beyond |
Data based on publicly available information as of June 2026. BLU Consultancy is not affiliated with DG Marketing Sagl.
DG Marketing offers solid traditional digital services — great for day-to-day management. BLU adds an AI layer: 24/7 chatbots, voice agents that qualify calls, automatic lead scoring. Your leads are filtered even at night, without extra staff.
If you have German or French-speaking clients, or want to expand into German-speaking Switzerland, BLU is the only choice: it works in IT, DE, FR and EN as standard. DG Marketing operates in Italian — perfect for the local Ticino market.
BLU publishes prices: CHF 3,000 for a high-conversion website, CHF 5,000–10,000 for a complete growth system, CHF 10,000–25,000+ with AI automation. DG Marketing doesn't publish prices — every quote requires a call. Neither approach is wrong, but ours saves you time.
Every BLU project is monitored on qualified leads and CHF revenue generated — not on engagement or impressions. You know exactly how many contracts every franc invested in your marketing has generated.
DG Marketing Sagl is a solid Ticino agency with 160+ local clients, specialising in traditional digital services (SEO, social, websites, booking, reviews). BLU Consultancy operates at a broader strategic level: integrated growth system, AI automation (chatbots, voice agents, lead scoring), 4 languages and multi-canton coverage. Different choices for different goals.
No. DG Marketing offers quality traditional digital services but no structured AI automation. BLU deploys 24/7 chatbots, voice agents for lead qualification and automatic lead scoring as standard in its packages.
It's impossible to say — DG Marketing doesn't publish prices. BLU does: Foundation from CHF 3,000, Growth from CHF 5,000–10,000, Scale from CHF 10,000–25,000+. Price transparency is a deliberate choice: we believe you should know what you're buying before investing time in a call.
BLU Consultancy. It has physical presence in Lugano and Zürich and a team working in Italian, German, French and English. DG Marketing has offices in Rivera and Chiasso — optimal for SMEs focused on the Ticino market.
Via Calendly — link in the top right. 30 minutes, free, no commitment. We include an analysis of your website, market and funnel with concrete priority actions.
We analyse your website, your market and your funnel. We give you a priority action plan — no commitment.