---
title: BLU Consultancy — Services
description: Full description of all four service areas offered by BLU Consultancy & Marketing SA.
url: https://www.blu-consultancy.ch/okf/services.md
type: services
language: en
updated: 2026-06-25
---

# Services — BLU Consultancy & Marketing SA

## 1. Strategic Consulting

**What it is:** A structured growth audit and roadmap before any budget is committed. We map your current funnel, identify where revenue is leaking, define your ideal customer profile and build a go-to-market plan with channel priorities and KPIs.

**Deliverables:** Growth audit report, competitor landscape, offer positioning, 90-day roadmap, channel and budget recommendations.

**Best for:** Businesses unsure where to start, businesses that have spent on marketing without results, new market entrants.

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## 2. Website Development

**What it is:** Conversion-focused websites built to generate qualified leads — not just to present information. Every site includes Swiss hosting, mobile-first design, analytics baseline and SEO configuration from day one.

**Deliverables:** Custom website, Swiss hosting setup, Google Analytics 4 configuration, contact forms with CRM integration, basic SEO (page titles, meta, schema, sitemap), launch in 4–6 weeks.

**Supported languages:** English, German, French, Italian (multilingual sites available).

**Best for:** Businesses with an outdated site that doesn't convert, new businesses needing a professional presence, businesses entering a new language region.

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## 3. Digital Marketing

**What it is:** Lead generation campaigns across paid search (Google Ads), paid social (Meta, LinkedIn), landing pages, conversion funnels and CRM integration. Managed monthly with optimization against qualified leads and pipeline value.

**Deliverables:** Campaign setup and management, dedicated landing pages, A/B testing, CRM and tracking configuration, monthly performance reports.

**Channels:** Google Search Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, email marketing.

**Reporting metrics:** Qualified leads, cost per qualified lead, conversion rate, pipeline value — not impressions or clicks.

**Best for:** Businesses ready to generate consistent inbound leads, businesses scaling beyond referrals, seasonal businesses needing campaign surges.

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## 4. AI Automation

**What it is:** AI agents that handle repetitive sales and operations tasks — qualifying inbound leads, answering enquiries 24/7, booking appointments, sending follow-up sequences and managing CRM handoffs — without human intervention.

**Components:**
- AI chatbot (website-embedded, trained on your offer and services)
- AI voice agent (handles inbound calls, books appointments, escalates complex calls)
- Lead qualification automation (scores and routes leads before human contact)
- Workflow automation (CRM handoffs, task creation, internal notifications)
- Sales automation (follow-up sequences, proposal triggers, re-engagement)
- Team AI training (upskilling your team on AI tools and processes)

**Integrations:** Compatible with major CRMs (HubSpot, Salesforce, Pipedrive), calendar tools, communication platforms and Swiss ERP systems.

**Compliance:** All AI systems built with FADP (Swiss Federal Act on Data Protection) and GDPR compliance as a baseline. Swiss or EU-hosted infrastructure only.

**Best for:** Businesses with high inbound enquiry volume, businesses losing leads to slow follow-up, businesses wanting to scale without adding headcount.